PublicationsThunderclap shows support for policing
More than 2,000 individuals and organisations got behind a Thunderclap organised by the Police Federation of England and Wales to show support for the police.
And it is estimated that the Thunderclap message reached more than 1.3 million on social media.
"A Thunderclap is a social media technique that has been proven to create a surge of support by pushing out a message across social media including Facebook and Twitter," says Tiff Lynch, chairman of Leicestershire Police Federation.
"Everyone who signed up to the Thunderclap had the same message - 'I'm saying thank you to the police officers who protect us 24/7. I #BelieveinBlue' - posted on their social media accounts at 12pm on Wednesday 14 December."
The Thunderclap led to a massive spike in traffic to the Believe in Blue website - with more than 300 hits a minute around midday on the day.
Among the supporters of the campaign was TV presenter Nick Knowles - with two of his supporting tweets being liked and re-tweeted more than 500 times so far.
The general Believe in Blue campaign is also proving successful so far with:
- More than 2 million views of campaign videos
- Around 11,000 supporters (taken from Twitter, Facebook and Thunderclap)
- A much higher than average Twitter engagement rate (when someone does something with a tweet) - almost double that of some top brands.